Matthew Rueffer

Executive Director

Matthew has been with Run Straight Consulting Ltd. from the beginning and is driven by creating great outcomes for our customers and their clients. As a Management Consultant and Solution Architect, Matthew has shaped our organization to be focused on delivering straight-forward Case Management solutions. Through Matthew’s leadership, Run Straight is recognized as an award-winning organization and a preferred vendor at the federal, provincial, territory, and municipal levels for enterprise-level case management product, services, and solutions.

As the Program Owner for technical solutions, infrastructure, and security, Matthew leads the campaigns to bring new innovations across our product, services, and in-house tools to help raise our levels of agility for our customers with our ‘High-security’ On-premise and Software-as-a-Service offerings.

With over 20 years of management experience in the Public Sector, Matthew serves on the Chief Security Officer and member of the Executive Steering Committees for most of our customers. Matthew is active in the Microsoft Community and continues to commit his time to designing innovative, intuitive and user-friendly solutions. Matthew lives in the Greater Toronto Area with his wife and 3 children and has a background in Information Systems & Human Behaviour as well as an MBA from the Schulich School of Business.

Jessica Cwynar-Horta

Director of Business Development, Project Delivery, and Governance

Jessica has been with Run Straight Consulting since 2014, having worn many different hats and having worked on many small-to-large scale projects during her career at Run Straight.

Jessica is interested in the relationship between technology, culture, and society and how different mediums, and the inherent structure of those mediums, can enable and promote agency and autonomy. Jessica joined Run Straight passionate about how the products and services that Run Straight offers can contribute to improving the care and positive life outcomes of the greater public by offering additional service delivery channels to the greater public for easier access to services, standardizing and automating processes, reducing wait times, and improving the availability and quality of data to provide insights into preventative measures that can improve the quality of life of the greater public, and more specifically, those at-risk.

As the Director of the Project Management Office, Jessica plays a key role in developing and directing project management operations and providing overall strategic governance for projects by establishing standards, processes, and tools used for effective project delivery. Jessica has also been instrumental in transitioning the Organization and Project Delivery to the Agile way of working by working closely with the Leadership team to coach team members and implement better practices based on Agile and Scrum frameworks. Jessica continues to find influences in and learn from internal team members, professionals within the Meetup community who participate in Agile and Scrum workshops, and the works and presentations of Leaders in the subject areas.

At the Project Delivery level, Jessica is often very involved in the day-to-day operation of the project implementation teams. Jessica maintains and develops relationships with projects stakeholders, provides strategic governance and advice to project teams, monitors overall projects timelines to ensure projects remain on track, responds to escalated project issues that may impede project delivery and coordinates solutions, and guides change management activities through initiation into service management to ensure project success and user adoption. 

As the Director of Business Development, Jessica is accountable for the team’s achievement of its sales goals. Jessica is responsible for the development of business, sales and account strategies, overseeing the development of any and all sales-related content, outreach efforts, and supporting the development of relationships with and delivering presentations to Clients and Stakeholders.

​Jessica lives in the Greater Toronto Area with her furry friend. She holds a Masters Degree, Specialized Honours Bachelor of Arts Degree, ScrumMaster Certification, and Certificate in Business and Consulting.